Landing your very first client is a defining milestone—one part confidence, one part strategy. Here’s how rookie agents in Ontario can reliably secure their first deal and set the stage for long-term business.
1. Tap Into Your Sphere of Influence
Your first wave of business almost always comes from people you already know. Start by:
- Making a list of family, friends, and acquaintances.
- Announcing your new career on social media, email, and in person.
- Asking your sphere for referrals—not just business.
Nurture these relationships for referrals and repeat business. See more tactics in Building a Referral Network: The Key to Long-Term Success in Ontario Real Estate.
2. Master Low-Cost, High-Touch Marketing
Distribute branded business cards, door-knock in targeted areas, and get active on local Facebook and Nextdoor groups. See 15 Low-Cost Marketing Ideas for New Realtors in Ontario.
3. Leverage Your Brokerage’s Resources
Mentorship and team settings help, but also use brokerage-supplied tech, email templates, and lead-generation platforms.
External: REALTOR.ca – Working with a REALTOR®
4. Host or Assist with Open Houses
Ask your brokerage if you can host or co-host open houses for established agents. Greeting buyers face to face builds trust and credibility.
Related: How to Run a Successful Open House in Ontario: A Step-by-Step Checklist
5. Be Persistent and Patient
Persistence is as important as tactics—most new agents require 6–12 weeks to land their first client.More Help: The 5 Most Important Skills Every New Real Estate Agent in Ontario Needs to Succeed
