Top agents survive through referrals. Building—and maintaining—a strong network is the most powerful long-term marketing strategy.
1. Systematize Your Follow-Up
Use a CRM to track every client, contact, and referral source. Set reminders for meaningful “touches.”
2. Deliver Exceptional Service
Referrals only happen when clients feel you exceeded expectations. Overcommunicate, anticipate needs, and close each transaction with gratitude.
Related: A Day in the Life of an Ontario Real Estate Agent
3. Ask for Referrals (But Do It Right)
The best time: just after a smooth closing or when a client expresses satisfaction.
Script:
“I’m so glad you’re happy! If you hear of anyone looking, I’d love your referral—I’ll take great care of them.”
4. Build B2B Relationships
Network with mortgage brokers, lawyers, and trades. Reciprocate by referring your clients.
External Resources:
5. Thank Your Referrers
A handwritten note, gift card, or a small gesture deepens the relationship.
Related: How to Get Your First Client as a New Real Estate Agent in Ontario
