Open houses are essential for exposure and lead generation. Here’s your proven Ontario-centric checklist.

1. Prepare Thoroughly

  • Get the seller’s home spotless (cleaners, staging, fresh scent)
  • Create property feature sheets and floor plans
  • Promote on MLS®, social media, and local signage at least 3–5 days in advance

2. Capture Every Lead

Greet guests with a sign-in sheet (digital or paper). Ask for name, email, how they heard about the open house, and if they’re working with another agent.

3. Demonstrate Market Expertise

Answer buyer questions with confidence. Reference recent comparable sales, school data, and local amenities.

For market stats, see Understanding the Current Ontario Real Estate Market: Key Statistics for Agents.

4. Follow Up—Fast!

Send a custom text or email within 24 hours. Offer to schedule a private showing or provide more property information.

See also: 15 Low-Cost Marketing Ideas for New Realtors in Ontario

External guidance: REALTOR.ca – Open House Tips