5 Low-Cost Marketing Ideas for New Realtors in Ontario

New agents get overwhelmed by “shiny object” marketing. Focus on simple, proven, affordable approaches to make your limited budget go further.

1. Social Media Blitz

Start with Facebook and Instagram. Share local listings, success stories, and educational market updates. Use Canva to create clean graphics.

2. Hyper-Local Blogging & SEO

Start a blog answering buyer/seller questions in your area. Use neighborhood-focused keywords and internal links, like How to Get Your First Client as a New Real Estate Agent in Ontario.

3. Branded Signage & Business Cards

Leave cards at local businesses, nail salons, gyms, and coffee shops. Run contests or “enter to win” draws during community events.

4. Host Free Seminars

Partner with a mortgage broker to educate first-time buyers about the process and pitfalls.

5. Leverage Your Brokerage’s CRM and Marketing Suite

Many brokerages offer free or discounted marketing tools—take full advantage!

Other cost-effective ideas:

• Email newsletters
• Door knocking with CMAs (comparative market analyses)
• Attending local charity events
• Sending handwritten thank-you notes

Related: How to Run a Successful Open House in Ontario: A Step-by-Step Checklist

More:

• NAR – 50+ Realtor Marketing Ideas

Real Estate Magazine Canada – industry marketing insights