In a landmark move that has sent ripples through the North American real estate market, the Risi family officially transitioned their massive Toronto-based operations to the RE/MAX network in January 2026. This historic conversion, the largest in RE/MAX history, brings 17 offices and over 1,200 agents under the brand.
But why would a powerhouse team—formerly the largest independent franchise of their previous brand—make such a monumental shift? Here is the “why” behind the Risi family’s strategic evolution.
1. Global Connectivity for a Global Client Base
Today’s real estate market is no longer confined by borders. Founder Vivian Risi noted that their clients increasingly have properties and interests that span the globe. By joining RE/MAX, which operates in over 120 countries, the Risi team can now offer their clients seamless cross-border transactions and direct access to international buyers and investors in markets like the U.S., Europe, and the Middle East.
2. Harnessing Next-Gen AI Technology
A primary driver for the switch was RE/MAX’s massive technological leap in 2025. The network recently launched a suite of cutting-edge tools designed to give agents an edge in a competitive market, including:
- Global AI-Powered Referral System: Connecting agents and opportunities worldwide instantly.
- AI-Driven Websites & Marketing: Streamlining how agents reach and engage with local and global audiences.
3. Specialized Focus on Luxury and Commercial Markets
The Risi family recognized a growing need to bolster their presence in high-end residential and commercial sectors. RE/MAX’s established infrastructure in luxury and commercial real estate provides the specialized resources and networking platforms necessary to dominate these specific niches.
4. An Agent-First Vision
At its core, the Risis emphasized that this decision was about expanding opportunities for their 1,200+ agents. In a changing industry, they believe that aligning with a brand known for high agent productivity—RE/MAX agents consistently average more sales than their competitors—is the best way to ensure their team remains at the top of their game.
A Legacy Reimagined
While the name on the door has changed, the core values of the Risi family remain the same. Vivian, Michelle, and Justin Risi continue to lead RE/MAX Your Community Realty and RE/MAX Connect Realty with the same commitment to hard work and client-first service that built their $3 billion annual sales volume.
This move isn’t just a change of flags; it’s a strategic upgrade to ensure they are ready for the next 50 years of real estate excellence.
